Many retail businesses have come to accept that during the summer they’re going to have a slowdown in sales, revenue and foot traffic. They expect this seasonal slowdown because summer is the time people travel, go on family vacations, lounge by the pool and just take it easy. Don’t be a business owner who lets […]
The Christmas shopping season — the busiest time of the year for retailers — is over, and while most people enjoy the calm after the holiday storm, retail businesses can’t afford to.
It’s that time of year again! Time to ramp up your marketing to improve your holiday sales. I know what you’re thinking, but don’t sigh with angst yet. As a small to mid-sized business, you may be thinking that time and money stand in your way of implementing new and effective marketing tactics. You have […]
‘Tis the season, and shoppers everywhere are preparing mentally, physically and emotionally for all the expected and unexpected events that are guaranteed to happen during the holidays. So as a retailer, that is exactly what you should be doing. Make the necessary preparations to ensure your business is equipped to handle all the expected and […]
The season is upon us and more holiday spending means more opportunities to bring business to your local store! In the competitive realm of retail, it’s important to master the art of visual appeal. And what better way to attract customers than to display the goods you have to offer with custom holiday signage, featuring […]
It’s no secret the economy is struggling. Looking at retail sales data you can clearly see that things are down for everyone. So, rather than just taking a hit and chalking it up to a down economy, we say the greatest opportunities for growth and success happen when things look bleakest. Now that you’ve decided to […]
Coca-Cola is one of the most recognized brands on the planet—surveys consistently find that around 94% of the world’s population recognizes the red-and-white logo. More than one billion bottles of Coke are sold every day, and people claim to prefer the drink over its main competitor, Pepsi. Why the everlasting popularity? While sound business practices […]
Signage has several purposes. It provides information, gives direction and promotes businesses. When your signage is well-designed, properly installed and in good condition it is an asset to your business. But when those elements aren’t in place, your signage can do more harm than good.
Small local businesses have a lot to offer the holiday shopper over Black Friday weekend. You can draw in local customers with your unique, one-of-a-kind merchandise, your stellar customer service, your quality products and the fact that you’re giving so much more to your local community than those big box stores. But what about Cyber […]
