According to Julie Baker, a marketing professor at the University of Texas at Arlington, there are three factors that are important to the retail store environment: social, ambient and design. Today, I want to look at the importance of the social factors of your store and how you can make improvements that will increase […]
My favorite day of summer is today. Why? Not because there’s a great outdoor concert at Deer Valley Resort. My family’s reunion isn’t today. We don’t head to the lake for our annual jet-ski party. Nope. July 11th is the best day of the summer thanks to 7-Eleven. Free Slurpee Day Every year, on July […]
For many, the Fourth of July means relaxing in the backyard with family, enjoying a BBQ followed by fireworks on the driveway. Others head off to the stadium to hear singers and marching bands and watch the big fireworks. But retailers . . . well, you might be working extra-hard, garnering additional sales during the […]
Good news! The National Association for Business Economics conducted a survey in April and found that 80 percent of the business owners that responded reported increased sales. Two-thirds felt optimistic that the GDP would increase over the next fiscal quarter. With any luck, growth will continue and you’ll see a steady rise and recovery during […]
