As a business owner you probably worry about things like inventory, marketing, hiring and training employees and paying the bills. An earthquake seems like a silly thing to worry about, considering all your day-to-day worries. But earthquakes do happen (as do fires, floods and tornadoes). And if you’re not prepared when disaster strikes, your […]
Social Factors and Business Performance
According to Julie Baker, a marketing professor at the University of Texas at Arlington, there are three factors that are important to the retail store environment: social, ambient and design. Today, I want to look at the importance of the social factors of your store and how you can make improvements that will increase […]
Book Review: Business + Management: For Digital Print Providers and Sign Shops
Marty McGhie’s book, “Business + Management: For Digital Print Providers and Sign Shops” is a comprehensive business book focused specifically on the sign industry. But business owners from every industry can benefit from Mr. McGhie’s business acumen. The book offers advice and insight about every single aspect of running a business. Topics include hiring […]
How to Rock the Sale Sign
While I’m certainly not an expert shopper, I do know how to shop sales when I see a sale sign. For instance, at my two favorite clothing stores, I know that the new, full-priced merchandise is at the front of the store. The merchandise right behind the new stuff is usually 20% off. The merchandise […]
3 Considerations to Harness the Power of Design
According to Wikipedia: Power is defined as the ability to influence the behavior of others with or without resistance. Design is a road map, complete with specifications, plans, costs and activities, or a strategic approach for someone to achieve a unique expectation.
Success Stories: Beehive Cheese
I recently visited Beehive Cheese, a small company that creates artisan cheese in Uintah, Utah, about 30 minutes North of Salt Lake City. I spoke to Katie Johnson, marketing director for the company, and Pat Ford, one of the owners about how Beehive Cheese got its start.
5 Ways to Stay Healthy While Starting a Business
As any new entrepreneur will tell you, starting and running a business takes a lot of time. You’ll spend 50-60 hours per week getting your business off the ground and running it in those first days. You may find that healthy habits fall by the wayside and that your stress level increases tremendously, all […]
Amazon’s Same Day Delivery: Why You Shouldn’t Freak Out
An Amazon warehouse is coming to a city near you. In order to fulfill orders the very day they are placed, the company is spending millions to construct fulfillment centers all around the country. In California alone, Amazon will spend $500 million on several new warehouses.
