Creating a solid logo is a must for any business looking to develop a strong brand. The logo is the foundation on which your website, advertising and sales collateral is based. Over the years, there have been numerous “fads” and trends in logo design. Some have come and gone; some have remained. Like any design […]
5 Ways to Increase Your Retail Sales in a Down Economy
It’s no secret the economy is struggling. Looking at retail sales data you can clearly see that things are down for everyone. So, rather than just taking a hit and chalking it up to a down economy, we say the greatest opportunities for growth and success happen when things look bleakest. Now that you’ve decided to […]
The Benefits of Car Advertising
On average, a typical U.S. driver travels 13,476 miles per year. That’s 36 miles a day, which means there are a lot of people on the road that could be potential customers! Gone are the days when people lived, worked and played in a few square block radius. As America’s population has surged over the […]
Welcome Home, Troops!
Independence Day isn’t just parades and fireworks—yesterday we were reminded of the continuing sacrifices of our military personnel and their families, especially those deployed overseas.
How to Get Rid of Door to Door Salespeople Once and For All!
Do you need a new alarm system? Pest control? Books, cleaning products, a new vacuum cleaner? If you live in the suburbs, odds are good that you won’t even need to leave your house to have the opportunity to purchase a wide array of goods and services: Summer is the season of door-to-door salespeople. Some […]
How to Grow Your Home Based Business
Home-based business owners have unique issues that other small business owners don’t face. Lacking a physical office or retail space, home based businesses have challenges in marketing, productivity and even personal and family issues. Are you thinking about starting a home based business, or hoping to grow an existing one?
Small Business Resources Within Your City
While you don’t need need an MBA to start your own small business, it’s critical to learn as much as you can about all aspects of running, marketing and managing a business. There’s a lot to know, and it can all quickly become overwhelming. Luckily, there are two helpful resources available to small business owners […]
How to Stand Out at the Farmer’s Market
Selling your produce or goods at a farmer’s market is different than selling in other locations or online. Your potential customers have very specific expectations and ideals. Capitalize on those unique characteristics and spend a little bit of extra time to create an image for yourself and your business, and you’ll stand out from the […]