Trade shows: the perfect opportunity to meet one-on-one with prospective and current customers in your target audience. There’s no better place to flex your business’ muscle and show that you’re committed to excellence in your industry than a trade show. New products, services, or an innovative business approach are all commonly found at these events. […]
This month, trade shows are on the top of our priority list. First we traveled to Cincinnati for the Signage Foundation Conference. Then we headed off to Las Vegas last week for the SGIA (Specialty Graphic Imaging Association) Expo. We saw plenty of great signage. And we also found some fabulous examples of how to […]
Attending a trade show is a lot of work – you’ll be walking for miles, talking to dozens of people and gathering tons of information. It can be overload… but it can also be fun if you know what to expect before you get there. In our article this morning, Attending a Trade Show: […]
This is part 1 of a 2 part series on how to effectively attend a trade show. Attending a trade show is expensive. By the time you add up airfare, rental car, hotel, food and registration fees, you’ve dropped a chunk of money on an activity that doesn’t even generate new customers for your […]
Yesterday’s article discussed how to design an effective trade show booth. Today, let’s focus on activities to make the booth pay off. In addition to great booth design and eye-catching signage, there are other things you can do to create buzz around your booth, but you’ll need to start planning months in advance. To […]
