While I’m certainly not an expert shopper, I do know how to shop sales when I see a sale sign. For instance, at my two favorite clothing stores, I know that the new, full-priced merchandise is at the front of the store. The merchandise right behind the new stuff is usually 20% off. The merchandise […]
Small Business
How to Avoid Losing Business With Groupon
Groupon is a pretty good deal for consumers: the site states discounts of between 50-90%. But is the site good for the businesses who promote their deals? That depends on what the owner expects to get from the promotion, and how he or she handles the customers who come in with their Groupons. Follow […]
4 Hints from BlogWorld to Get Your Company Blog Read
During the twelve sessions I attended at BlogWorld in New York City last week, I learned a lot about the art of blogging. Blogs take many forms: some people use them as a sort of personal diary; others as a way to post stories for friends and family to read. Some blogs exist to […]
Seven Tips to Make Your Company Blog Great
So you’re thinking a company blog might be a great idea. I wholeheartedly agree (since I make my living as a company blogger and I’ve been at a killer blog conference all week!) But if you’ve been checking out other company blogs, you may have noticed that some of them are dry and boring. […]
3 Reasons Your Company Should Be Blogging
This morning, I’m headed off to New York for the 2012 Blog World conference. Blog World gathers thousands of bloggers together twice a year to meet, share ideas and learn more ways to interact with our readers. Hopefully while I’m there I’ll pick up some new tips, gain new knowledge and learn a thing […]
3 Ways to Grow Your Business Through Relationships
As you know, this week’s theme is celebrating Small Business Week and today’s post continues the topic by focusing on how your small business can achieve growth by developing specific types of relationships. Whether defined by more sales, more market share or further expansion, growth is different for every company. The issue becomes the “how” […]
Start-Up Checklist: 25 Steps to a Small Business
Think you’re ready to make the plunge and start your own business? Good for you! Now you just have to remember a myriad of details in order to be ready. It can be a little overwhelming. Our checklist will help you get started (though you might need to add a few other tasks to […]
Celebrating Small Business Week
Next week, the U.S. Small Business Administration (SBA) will honor entrepreneurs in celebration of Small Business Week. The SBA provides tons of great resources for small business owners and for those just beginning the process of starting a business.
