For most of the country, summer is in full swing and that means getting out and enjoying the park, the pool, or the beach (yes, I know it is sweltering right now in some parts, but hey, it won’t last forever). No matter the temperature, summer is when people want to be out of their […]
7 Marketing Tips for the Fourth of July
For many, the Fourth of July means relaxing in the backyard with family, enjoying a BBQ followed by fireworks on the driveway. Others head off to the stadium to hear singers and marching bands and watch the big fireworks. But retailers . . . well, you might be working extra-hard, garnering additional sales during the […]
Success Stories: The King’s English Bookstore
Betsy Burton opened The King’s English Bookstore in 1977, with a business partner and just a few thousand dollars in start-up money. Now, more than 30 years later, the bookshop is a vibrant, vital part of the Salt Lake City community. I sat down with Betsy a few weeks ago to ask her about […]
Success Stories: Operation61
As a continuation of our Success Stories series, I recently had the privilege of sitting down with Brad and Monnica Manuel, co-founders of Operation61, a non-profit organization dedicated to the eradication of human trafficking to talk about their organization and their thoughts on building a successful non-profit. When did you first become aware of […]
5 Signage Lessons From a Successful Yard Sale
Every spring, I purge all the extra junk in my house. I clean out all the closets, tidy cabinets and pantry and generally rid my home of all the clutter and detritus that seems to accumulate over the course of a year. Then I host a yard sale, allowing my neighbors to purchase previously […]
4 Ways to Get Your Brand Out There
Today’s post comes courtesy of AJ Wilcox. AJ is a passionate marketer, blogger and all around lover of display advertising. Enjoy! As a marketing director, I’ve had lots of experience with custom signage and displays, and I wanted to share my experiences to help other businesses looking to get the most from their public displays. […]
4 Hints from BlogWorld to Get Your Company Blog Read
During the twelve sessions I attended at BlogWorld in New York City last week, I learned a lot about the art of blogging. Blogs take many forms: some people use them as a sort of personal diary; others as a way to post stories for friends and family to read. Some blogs exist to […]
The Signs of New York City
I spent last week in New York City, attending the BlogWorld convention and checking out all the sights that a city of 8 million people has to offer. Needless to say, there are a lot of signs in New York. On any given block at street level you’ll find two pizza parlors, a drugstore, […]
